About the company
Ceramic Solutions Rus is one of Russia’s largest manufacturers of ceramic, porcelain and sanitary tiles. The company has been manufacturing products under the Cersanit brand name since 2002. Its product range consists of more than 300 collections. The products are manufactured in three modern technological plants located in the Moscow Region and in the Samara Region. Over 1,600 employees work in automated, green factories.
Project goals and objectives
Ceramic Solutions Rus was faced with the task of preserving its data and transferring its workflow to a home-grown, secure software after a major CRM developer withdrew from the Russian market.
When switching to Bitrix24 CRM the following tasks had to be solved:
- Standardisation of existing business processes.
- Increasing the efficiency of the company's sales force structure.
- Integrating CRM with end-to-end analytical tools and other technologies, including ERP.
Challenge: It was important for the customer to transfer data in the shortest time. Meanwhile, the volume of integration with analytical services and ERP was huge.
Deployment and Implementation
Personal account
Based on 1C Bitrix: Site Management, a personal account was developed to monitor and track coffee machine performance in real-time. The user interface comes in the form of a table. Each cell contains a coffee machine and its performance level. There you can see all the necessary data: the coffee machine working hours, and how long it has been idling.
Reports
The system sends daily email reports to those responsible for problematic coffee machines. If necessary, active measures can be taken to eliminate the problems.
Integration with external monitoring system
After a thorough analysis, it was decided to implement the project using the 1C Bitrix24: Enterprise license for 1,000 employees. The First.Bit team deployed Bitrix24 as a unified CRM across 55 cities in Russia, Kazakhstan, and Belarus.
Tasks Completed:
- Initial setup and configuration of Bitrix24.
- Company’s organizational structure was established.
- Users' roles and access permissions were assigned.
- Implemented workflows and interactions within Bitrix CRM.
- Created essential entities, automation bots, and smart processes.
- Automated the physical asset ordering process with tracking order completion stages.
- Adapted tools to monitor the movement of regional reps to assess employee KPIs.
Project Results
Over the course of 7 months, First.Bit, in collaboration with Ceramic Solutions Rus, successfully transitioned most of the company’s business processes from the previous CRM to the Bitrix24 platform.
The key outcomes included:
- Development of a unified platform for employee collaboration and communication, with tailored roles and access levels.
- Efficient management of numerous transactions of varying complexity, allowing employees to work simultaneously and seamlessly.
- Creation of an analytical reporting system with real-time access for both managers and supervisors.
- Automation of the planning and execution of retail outlet visits, including recording the results of each visit.
- Standardisation of templates and automation of workflows.
The availability of real-time analytics has significantly improved the quality of management decisions.
